Setting Up Your Craft Business on a Stall – Craft Fair & Market Selling Guide

Setting Up Your Craft Business on a Stall

A practical guide to selling with confidence — and making it shine
By Tim Downer

*This product is coming very soon! Watch this space . . .*

Thinking about selling your handmade products at craft fairs, markets, or pop-up stalls — but not sure where to start?

Setting Up Your Craft Business on a Stall is a clear, honest, and experience-led guide for makers who want to turn their creativity into confident, real-world sales. Written by Tim Downer, a long-time stall-holder and small business owner, this book walks you through the realities of selling face-to-face — without jargon, hype, or unrealistic promises.

This isn’t theory. It’s practical advice from someone who has packed the van, set up the table, spoken to real customers, and learned what works (and what doesn’t).

What you'll learn inside:

How to prepare for your first craft fair or market stall

What equipment you actually need (and what you don’t)

How to price your products with confidence

Simple ways to make your stall look inviting and professional

How to talk to customers naturally — without pressure or awkward sales tactics

What to expect on the day, from quiet spells to busy rushes

Common mistakes new stallholders make — and how to avoid them

How to grow from “just trying it out” to a consistent side income

Who this book is for:

Handmade business owners and crafters

Etsy sellers wanting to sell in person

First-time market stallholders

Side-hustlers testing a small business idea

Makers who want practical guidance, not fluff

Why this book is different:

Most guides talk about selling - This one is written by someone who’s actually done it.

You’ll find reassurance, encouragement, and grounded advice that helps you feel prepared, capable, and confident — even if you’re nervous about your first event.

Is this book suitable for complete beginners?
Yes. The book is written for first-time stallholders and makers with no prior experience selling at markets or craft fairs.

Does this book cover UK craft fairs and markets?
Yes. The guidance is based on real UK market and craft fair experience, though many principles apply elsewhere.

Is this book about online selling or in-person sales?
This book focuses on selling in person at craft fairs, markets, and pop-up stalls.

Will this help me if I already sell on Etsy?
Absolutely. Many Etsy sellers use this book to prepare for face-to-face selling and real-world events.

Is this a theory-based book or practical advice?
This is a practical guide based on real trading experience, not theory or generic business advice.

Product details:

Format: Book (digital)

Author: Tim Downer

Category: Craft business / small business / market selling

Language: English

If you’ve ever thought, “I’d love to try a craft fair, but I don’t know where to begin,” this book is for you.