Privacy Policy & GDPR

Innovation by Design

Introduction

Innovation by Design ("we", "us", "our") is committed to protecting your personal data and respecting your privacy.

This policy explains how we collect, use, and protect your personal data when you use our website:
www.innovationbydesign.shop

We comply with:

• UK GDPR
• Data Protection Act 2018

Contact Details

If you have any questions about this policy or your data, please contact:

Email: tim@innovationbydesign.shop
Phone: +44 7557 803 814

What Data We Collect

We may collect and process the following categories of personal data:

Identity Data

• Name
• Username or account details

Contact Data

• Email address
• Phone number
• Billing address

Transaction Data

• Details of purchases (services, templates, digital products, app use)

Technical Data

• IP address
• Browser type and version
• Device information
• Website usage data

Communication Data

• Messages sent via forms, email, social media

Marketing Data

• Preferences in receiving marketing communications

How We Collect Your Data

We collect data through:

• Website forms
• Purchases and account registrations
• Direct communication (email, phone, social media)
• Cookies and analytics tools

How We Use Your Data (Legal Basis)

We process your personal data under the following lawful bases:

Contract

• To provide services, digital products, or app access
• To process payments and deliver purchases

Legal Obligation

• To comply with tax, accounting, and legal requirements

Legitimate Interests

• To improve our website, services, and user experience
• To prevent fraud and secure our systems
• To analyse business performance

Consent

• To send marketing communications (you can opt out at any time)

How We Use Your Data

We use your data to:

• Deliver services and products
• Respond to enquiries
• Manage customer relationships
• Process payments
• Improve website functionality
• Send relevant updates and offers (if opted in)

Data Sharing

We may share your data with trusted third parties, including:

• Payment processors (e.g. Stripe, PayPal)
• Website hosting providers
• Email marketing platforms
• Analytics providers (e.g. Google Analytics)
• Advertising platforms (e.g. Meta/Facebook)

We require all third parties to respect your data and process it in accordance with the law.

International Transfers
Some providers may process data outside the UK. Where this occurs, we ensure appropriate safeguards are in place.

We do not sell your personal data.

Data Retention

We retain personal data only as long as necessary:

• Customer transaction data: 6 years (legal requirement)
• Enquiry data: up to 90 days
• Marketing data: until you withdraw consent
• Account data: until account closure or inactivity

We may retain data longer where required by law.

Data Security

We have implemented appropriate security measures to prevent:

• Unauthorised access
• Data loss
• Misuse or disclosure

Access to your data is limited to those who need it for business purposes.

Your Legal Rights

Under UK data protection law, you have the right to:

• Access your personal data
• Correct inaccurate data
• Request deletion of your data
• Restrict processing
• Object to processing
• Data portability
• Withdraw consent at any time

To exercise your rights, contact us at:
tim@innovationbydesign.shop

You also have the right to complain to the Information Commissioner’s Office (ICO):
https://www.ico.org.uk

Cookies

Our website uses cookies to:

• Improve user experience
• Analyse website traffic
• Support marketing efforts

You can control cookies through your browser settings.

For full details, please see our Cookie Policy.

Marketing Communications

We may send you marketing communications if:

• You have opted in
• You have purchased or enquired about our services (soft opt-in)

You can unsubscribe at any time via:

• Email link
• Direct contact

Third-Party Links

Our website may contain links to external websites.
We are not responsible for their privacy policies or practices.

Changes to This Policy

We may update this policy from time to time.
The latest version will always be available on our website.

Last Updated

April 2026